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passion twist hair
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great£17.23avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good£6.57–£23.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,054.81avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£7K£7K/yr · 38K searches