49
party favours for adults
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Review moat
Good628.02avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.45–£24.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.66avg listing price — sweet spot $15–$100
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£24K£24K/yr · 162K searches
Signals No Dominant Brand