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parlux hairdryer
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£100.78avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Good1,329.45avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay£28.39–£179.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£165K£165K/yr · 61K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand