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palmers vanilla
Skip itSoft demand (-22.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.84avg listing price — sweet spot $15–$100
Price range
Okay£6.44–£19.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay£122K£122K/yr · 210K searches
Review moat
Bad4,046avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-22.4%90-day search growth — must beat 0% to launch