48
paddle brush
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£24.76avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Market size
Good£377K£377K/yr · 197K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,506.27avg incumbent reviews — the moat a new listing must climb
Price range
Okay£5.00–£215.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-25.1%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand