44
overnight blowout
Skip itPrices mostly outside the sweet spot ($4.26–$9.71) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,817.46avg incumbent reviews — the moat a new listing must climb
Market size
Okay£106K£106K/yr · 248K searches
Avg price
Bad£7.09avg listing price — sweet spot $15–$100
Growth
Bad-25.9%90-day search growth — must beat 0% to launch
Price range
Bad£4.26–£9.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap