50
oud
Worth a lookShows low returns (0.4%), but soft demand (-14.0% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£16.71avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£6.10–£30.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£354K£354K/yr · 690K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,115.69avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand