56
oud perfume for women
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Avg price
Great£18.09avg listing price — sweet spot $15–$100
Market size
Great£852K£852K/yr · 1.9M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£3.67–£34.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,585.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand