43
oud and roses perfume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible63.85avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£32.75avg listing price — sweet spot $15–$100
Price range
Incredible£22.98–£52.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad£62K£62K/yr · 81K searches
Growth
Bad-20.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand