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organic castor oil
Skip itPrices mostly outside the sweet spot ($3.34–$16.34) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Market size
Good£470K£470K/yr · 434K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.12avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Review moat
Bad27,524.67avg incumbent reviews — the moat a new listing must climb
Price range
Bad£3.34–£16.34cheapest to priciest tracked listing — scored on the share inside $15–$100