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organic body lotion
Skip itPrices mostly outside the sweet spot ($2.74–$14.98) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,701.14avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.81avg listing price — sweet spot $15–$100
Market size
Bad£77K£77K/yr · 92K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad£2.74–£14.98cheapest to priciest tracked listing — scored on the share inside $15–$100