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orange nail polish
Worth a lookShows demand growing +268.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+268.7%90-day search growth — must beat 0% to launch
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Bad7,622.07avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.57avg listing price — sweet spot $15–$100
Market size
Bad£29K£29K/yr · 82K searches
Price range
Bad£1.66–£8.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Trending