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orange hair spray colour
Skip itSoft demand (-73.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good682.65avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.69avg listing price — sweet spot $15–$100
Market size
Bad£47K£47K/yr · 74K searches
Growth
Bad-73.2%90-day search growth — must beat 0% to launch
Price range
Bad£3.20–£9.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap