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orange face paint
Skip itSoft demand (-58.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,026.78avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Bad£4.39avg listing price — sweet spot $15–$100
Competition
Bad86%top-5 click share — a locked-up shelf
Market size
Bad£32K£32K/yr · 55K searches
Growth
Bad-58.6%90-day search growth — must beat 0% to launch
Price range
Bad£2.64–£7.40cheapest to priciest tracked listing — scored on the share inside $15–$100