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opium perfume for women
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Great£12.26–£101.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£68.75avg listing price — sweet spot $15–$100
Market size
Great£1.1M£1.1M/yr · 402K searches
Review moat
Good739.08avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price