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opi nail polish
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay£106K£106K/yr · 617K searches
Review moat
Bad6,145.8avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.90avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.76–£12.68cheapest to priciest tracked listing — scored on the share inside $15–$100