30
olia hair dye
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Avg price
Bad£7.20avg listing price — sweet spot $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Review moat
Bad18,750.09avg incumbent reviews — the moat a new listing must climb
Market size
Bad£38K£38K/yr · 142K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.76–£8.08cheapest to priciest tracked listing — scored on the share inside $15–$100