56
olay regenerist day cream
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Growth
Great+70.2%90-day search growth — must beat 0% to launch
Market size
Good£559K£559K/yr · 571K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad4,175.56avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.67avg listing price — sweet spot $15–$100
Price range
Bad£2.12–£16.14cheapest to priciest tracked listing — scored on the share inside $15–$100