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olaplex no 6
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Avg price
Incredible£23.48avg listing price — sweet spot $15–$100
Price range
Incredible£17.28–£31.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£308K£308K/yr · 99K searches
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad38,215avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand