49
oily skin cleanser
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Market size
Great£1.2M£1.2M/yr · 1.0M searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,622.21avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£8.95avg listing price — sweet spot $15–$100
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Price range
Bad£1.85–£18.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand