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oil free moisturiser
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£172K£172K/yr · 239K searches
Avg price
Bad£8.40avg listing price — sweet spot $15–$100
Review moat
Bad9,832.43avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.45–£12.43cheapest to priciest tracked listing — scored on the share inside $15–$100