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nude lip liner
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay£123K£123K/yr · 399K searches
Price range
Okay£2.69–£19.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,191.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Avg price
Bad£7.37avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand