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night serum
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£4.62–£24.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£177K£177K/yr · 247K searches
Avg price
Okay£10.17avg listing price — sweet spot $15–$100
Review moat
Okay3,510.34avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand