57
neon nail polish
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Incredible+214.2%90-day search growth — must beat 0% to launch
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,832avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.04avg listing price — sweet spot $15–$100
Market size
Bad£21K£21K/yr · 84K searches
Price range
Bad£2.92–£13.98cheapest to priciest tracked listing — scored on the share inside $15–$100