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neom hand wash
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible£25.30avg listing price — sweet spot $15–$100
Price range
Great£7.36–£75.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great447.62avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Market size
Bad£53K£53K/yr · 37K searches
Brand share
Bad96%top-5 brand share — brand-locked demand