46
natural soap
Skip itPrices mostly outside the sweet spot ($1.35–$13.97) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad4,714.09avg incumbent reviews — the moat a new listing must climb
Market size
Bad£88K£88K/yr · 178K searches
Avg price
Bad£4.97avg listing price — sweet spot $15–$100
Price range
Bad£1.35–£13.97cheapest to priciest tracked listing — scored on the share inside $15–$100