52
natural shampoo
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Market size
Good£661K£661K/yr · 624K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good£2.94–£27.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Review moat
Bad5,625avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.86avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand