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natural hair dye
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.55avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Review moat
Bad4,378.39avg incumbent reviews — the moat a new listing must climb
Price range
Bad£5.11–£16.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£54K£54K/yr · 163K searches