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natural deodorant men
Worth a lookShows searches that convert (18.3% search→purchase), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Okay+17.8%90-day search growth — must beat 0% to launch
Price range
Okay£2.69–£25.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay£194K£194K/yr · 135K searches
Review moat
Okay3,104.56avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.83avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand