52
nail varnish
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($2.76–$15.05) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£533K£533K/yr · 3.9M searches
Growth
Good+36.9%90-day search growth — must beat 0% to launch
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad90%top-5 brand share — brand-locked demand
Avg price
Bad£5.43avg listing price — sweet spot $15–$100
Review moat
Bad27,704.8avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.76–£15.05cheapest to priciest tracked listing — scored on the share inside $15–$100