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Skip itPrices mostly outside the sweet spot ($3.59–$14.70) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Review moat
Bad4,756avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.20avg listing price — sweet spot $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad£41K£41K/yr · 46K searches
Price range
Bad£3.59–£14.70cheapest to priciest tracked listing — scored on the share inside $15–$100