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nail tips
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Market size
Good£280K£280K/yr · 824K searches
Review moat
Okay3,376.89avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Avg price
Bad£6.03avg listing price — sweet spot $15–$100
Price range
Bad£2.89–£9.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand