52
nail swatch sticks
Worth a lookShows low returns (0.2%), but soft demand (-19.1% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Good851.31avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.11–£28.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.09avg listing price — sweet spot $15–$100
Market size
Bad£65K£65K/yr · 98K searches
Growth
Bad-19.1%90-day search growth — must beat 0% to launch