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nail primer
Skip itPrices mostly outside the sweet spot ($3.42–$16.66) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay3,283avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Market size
Bad£84K£84K/yr · 107K searches
Avg price
Bad£6.36avg listing price — sweet spot $15–$100
Price range
Bad£3.42–£16.66cheapest to priciest tracked listing — scored on the share inside $15–$100