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nail polish sets non gel
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£3.07–£27.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,608.03avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.02avg listing price — sweet spot $15–$100
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Market size
Bad£20K£20K/yr · 81K searches