55
nail polish organiser
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but soft demand (-15.6% this quarter) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Review moat
Great440.19avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.36avg listing price — sweet spot $15–$100
Price range
Great£4.48–£48.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£109K£109K/yr · 395K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.6%90-day search growth — must beat 0% to launch