56
nail gems
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Review moat
Good751.83avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£205K£205K/yr · 771K searches
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Avg price
Bad£6.02avg listing price — sweet spot $15–$100
Price range
Bad£2.97–£12.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand