48
nail foils
Skip itPrices mostly outside the sweet spot ($2.49–$10.59) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Review moat
Good776.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Bad£81K£81K/yr · 127K searches
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Avg price
Bad£5.11avg listing price — sweet spot $15–$100
Price range
Bad£2.49–£10.59cheapest to priciest tracked listing — scored on the share inside $15–$100