49
nail care
Skip itPrices mostly outside the sweet spot ($3.51–$14.36) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£741K£741K/yr · 976K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad10,854.4avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Avg price
Bad£6.87avg listing price — sweet spot $15–$100
Price range
Bad£3.51–£14.36cheapest to priciest tracked listing — scored on the share inside $15–$100