57
nail care pen
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good£5.18–£29.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.69avg listing price — sweet spot $15–$100
Review moat
Okay2,058.86avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Market size
Bad£71K£71K/yr · 57K searches
Signals Out of Stock