65
nail art pens
Worth a lookShows beatable incumbent ratings (3.6★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Review moat
Great377.62avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£252K£252K/yr · 639K searches
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Avg price
Bad£7.93avg listing price — sweet spot $15–$100
Price range
Bad£3.25–£13.96cheapest to priciest tracked listing — scored on the share inside $15–$100