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mystery box
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Good834.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.83avg listing price — sweet spot $15–$100
Price range
Good£2.40–£31.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Bad-29.8%90-day search growth — must beat 0% to launch
Market size
Bad£10K£10K/yr · 771K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale