50
mullet wig
Worth a lookShows beatable incumbent ratings (3.6★), but a small market ($24K/yr) keeps it on the watch list.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Review moat
Great175.56avg incumbent reviews — the moat a new listing must climb
Brand share
Great56%top-5 brand share — no brand owns this niche
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Avg price
Bad£8.09avg listing price — sweet spot $15–$100
Price range
Bad£6.09–£17.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£24K£24K/yr · 65K searches