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mulberry silk bonnet
Worth a lookShows low returns (0.8%), but soft demand (-23.5% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£17.08avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good£4.23–£27.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,340.68avg incumbent reviews — the moat a new listing must climb
Market size
Bad£55K£55K/yr · 90K searches
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand