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mouse ears
Skip itSoft demand (-59.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible72.03avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Good60%top-5 brand share — brands hold most of the demand
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£5.70avg listing price — sweet spot $15–$100
Market size
Bad£55K£55K/yr · 146K searches
Growth
Bad-59.0%90-day search growth — must beat 0% to launch
Price range
Bad£2.46–£8.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier