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mothers day hamper
Worth a lookShows low returns (0.2%), but soft demand (-90.6% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Price range
Great£4.89–£57.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£16.50avg listing price — sweet spot $15–$100
Review moat
Good1,000.24avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£91K£91K/yr · 228K searches
Growth
Bad-90.6%90-day search growth — must beat 0% to launch