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morphe makeup brushes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good£4.57–£27.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£358K£358K/yr · 755K searches
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.89avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,869avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand