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molton brown bauble
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Good588avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.19–£25.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.30avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Market size
Bad£63K£63K/yr · 244K searches
Brand share
Bad100%top-5 brand share — brand-locked demand