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molly mae
Worth a lookShows low returns (0.1%), but soft demand (-72.7% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great264.48avg incumbent reviews — the moat a new listing must climb
Market size
Great£1.3M£1.3M/yr · 1.4M searches
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Avg price
Good£12.39avg listing price — sweet spot $15–$100
Price range
Good£2.29–£27.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-72.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand