44
molecule 01 perfume
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£47.34avg listing price — sweet spot $15–$100
Price range
Great£5.82–£110.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,026.09avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Market size
Bad£73K£73K/yr · 66K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals Quality Gap